Moz STAT is the enterprise-grade tier of Moz's rank tracking capability — designed for organisations tracking tens of thousands to millions of keywords daily. Custom pricing, contact sales. This page explains what STAT does, who needs it, and when Moz Pro Large is sufficient.
STAT (Search Testing and Reporting) is Moz's enterprise rank tracking platform, acquired by Moz and integrated into the Moz product suite. It was purpose-built for scale: tracking thousands to millions of keywords across multiple markets, devices, and locations — updated daily.
Unlike Moz Pro (which has a 3,000 keyword cap on the largest plan), STAT has no published keyword limit. It is used by large e-commerce sites, publishers, enterprise brands, and SEO agencies managing visibility for very large websites with thousands of pages and categories.
Moz STAT uses custom pricing — no public rate card is published. Pricing is based on keyword volume, number of tracked domains, update frequency, and contract length. Industry sources indicate pricing starts at several hundred dollars per month for moderate enterprise volume and scales into the thousands per month for very large deployments. Request a demo and quote directly from Moz.
Track keyword rankings daily, not weekly. Critical for large sites where positions change frequently and trend data is needed for reporting.
Monitors which SERP features your keywords trigger: featured snippets, People Also Ask boxes, shopping results, image packs, and more.
Measures how much of the total search visibility your site captures across a keyword group — essential for enterprise SEO KPI reporting.
Fully branded reports for agency use. Export data in multiple formats. Customisable report templates for client-facing deliverables.
Full API access to pull STAT data into your own dashboards, BI tools, and reporting systems. Essential for enterprise data integration.
Track rankings across multiple countries, regions, cities, and devices from a single account. Essential for international SEO programmes.
| Factor | Moz Pro Large | Moz STAT |
|---|---|---|
| Keywords tracked | Up to 3,000 | Tens of thousands to millions |
| Update frequency | Weekly | Daily |
| Pricing | $239/mo annual (published) | Custom — contact sales |
| Keyword research | Full Keyword Explorer included | Rank tracking focused |
| Site auditing | Included (5M pages crawled) | Not primary focus |
| Backlink analysis | Link Explorer included | Not included |
| Share of voice | Basic | Advanced SoV reporting |
| SERP feature tracking | Limited | Comprehensive |
| API access | Included on Large | Full API |
| White-label reports | Branded reports on Medium+ | Full white-label |
| Best for | SMBs and mid-size agencies | Enterprise, large e-commerce, publishers |
| Platform | Best for | Pricing model |
|---|---|---|
| Semrush Business/Enterprise | All-in-one SEO + PPC + content tools at scale | $499.95/mo (Business); Enterprise custom |
| Conductor | Enterprise SEO content and rank tracking platform | Custom pricing |
| BrightEdge | Large publishers and enterprise brands | Custom pricing |
| Searchmetrics | Analytics-focused enterprise SEO | Custom pricing |
| Ahrefs Enterprise | Backlink-heavy enterprise workflows | $1,499/mo |
Moz Pro Large ($239/mo annual) tracks 3,000 keywords. Start there, and scale to STAT when you outgrow it.