Independent pricing guide. Not affiliated with Moz.
Moz Pricing: $99 to $599 Per Month for SEO Tools That Still Lead in Domain Authority
Updated 30 March 2026
Cheaper than Ahrefs ($129+) and SEMrush ($139+) but with different strengths. Moz wins on Domain Authority, local SEO, and on-page optimization. Here is where it falls short and where it delivers genuine value.
STANDARD
$99
$79/mo annual
1 user, 5 campaigns
MEDIUM
$179
$143/mo annual
2 users, 10 campaigns
LARGE
$299
$239/mo annual
3 users, 25 campaigns
PREMIUM
$599
$479/mo annual
5 users, 50 campaigns
Plan-by-Plan Comparison
| Feature | Standard | Medium | Large | Premium |
|---|---|---|---|---|
| Monthly price | $99 | $179 | $299 | $599 |
| Annual price (per month) | $79 | $143 | $239 | $479 |
| Users | 1 | 2 | 3 | 5 |
| Campaigns (sites) | 5 | 10 | 25 | 50 |
| Keyword rankings tracked | 300 | 1,500 | 3,000 | 4,500 |
| Pages crawled per month | 100K | 500K | 1.25M | 2M |
| Keyword Explorer queries | 150/mo | 5,000/mo | 15,000/mo | 30,000/mo |
| Link Explorer queries | 5,000/mo | 15,000/mo | 40,000/mo | 100,000/mo |
| On-page optimization | Yes | Yes | Yes | Yes |
| Daily rank tracking | Yes | Yes | Yes | Yes |
| Site audits | Yes | Yes | Yes | Yes |
What You Get With Moz Pro
Keyword Explorer
Keyword research with difficulty scores, organic CTR estimates, priority scores, and SERP analysis. The difficulty score is widely considered the most accurate in the industry.
Rank Tracking
Daily ranking updates for tracked keywords across Google, Bing, and local results. Track desktop and mobile rankings separately. Competitor tracking included.
Site Audits
Crawl-based technical SEO auditing. Identifies broken links, missing meta tags, thin content, crawl errors, duplicate content, and Core Web Vitals issues.
On-Page Optimization
Page Optimization Score grades individual pages against target keywords. Provides specific recommendations for title tags, content, headers, and internal links.
Link Explorer + DA
Backlink analysis with Domain Authority and Page Authority metrics. DA remains the most widely used authority metric in the SEO industry for outreach and evaluation.
Competitive Analysis
Compare your site against competitors on keyword overlap, backlink gaps, and content coverage. Identify keywords competitors rank for that you are missing.
What Moz Does Not Include
Content gap analysis (Ahrefs does this better). PPC and advertising data (SEMrush includes this). Social media management (SEMrush includes this). Content writing assistant (Surfer or Clearscope territory). Traffic analytics for competitor sites (SEMrush and SimilarWeb territory).
Moz vs Ahrefs vs SEMrush: Quick Comparison
| Factor | Moz Pro | Ahrefs | SEMrush |
|---|---|---|---|
| Entry price | $99/mo | $129/mo | $139.95/mo |
| Annual savings | 20% | ~17% | ~17% |
| Backlink index size | Smaller | Largest (35T+ links) | Large |
| Authority metric | DA (industry standard) | DR (popular) | Authority Score |
| Keyword database | Good | Excellent | Largest |
| On-page grader | Excellent | Good | Good |
| Local SEO | Moz Local (separate) | No | Limited |
| PPC tools | No | No | Yes (included) |
| Content gap analysis | Basic | Excellent | Good |
| Free trial | 30 days | $7 for 7 days | 7 days free |
| Free tools | DA checker, MozBar | Webmaster tools | Limited |
Moz Local: The Often-Overlooked Separate Product
Moz Local manages your business listings across 100+ directories. It is separate from Moz Pro and can be purchased independently. For local businesses (restaurants, dentists, plumbers, retail stores), Moz Local can be more valuable than Moz Pro.
Lite: $14/mo per location
Listing distribution to top directories. Google, Facebook, Apple Maps, Bing. Duplicate detection.
Preferred: $20/mo per location
Everything in Lite plus review management, social posting, and listing sync across all directories.
Elite: $33/mo per location
Everything in Preferred plus listing optimization recommendations, competitor insights, and priority support.
Is Moz Still Relevant in 2026?
Where Moz still leads
- ✓Domain Authority: Still the number one metric used in link building outreach. When you pitch a guest post, publishers recognize DA immediately.
- ✓On-page grader: Moz's Page Optimization Score is the best single-page optimization tool. Clear, actionable recommendations for title tags, headers, content, and internal links.
- ✓Local SEO: Moz Local is the strongest local listing management tool. No competitor matches its directory coverage and review management.
- ✓Community and education: Moz Blog and Whiteboard Friday remain the best free SEO education resources on the internet.
- ✓Price: 20 to 30 percent cheaper than Ahrefs and SEMrush at every tier.
Where Moz has fallen behind
- ✗Backlink index: Smaller than Ahrefs. Ahrefs crawls more of the web more frequently, giving a larger and fresher backlink database.
- ✗Keyword data: SEMrush has a larger keyword database with more granular data, especially for long-tail keywords.
- ✗UI/UX: Moz's interface feels dated compared to Ahrefs and SEMrush. Navigation is less intuitive and reports load slower.
- ✗No PPC tools: SEMrush includes PPC research, ad copy analysis, and Google Ads integration. Moz is SEO-only.
- ✗Content tools: No content gap analysis matching Ahrefs, no content optimizer matching Surfer SEO.
SEO Tool Recommender
Tell us your priorities and we will recommend the best tool and plan for your needs.
Primary use case
Recommended tool
Moz Pro
Best match for your stated priorities
Moz Pro
Standard ($99/mo)
$99/mo
Match: 3/6
Ahrefs
Lite ($129/mo)
$129/mo
Match: 3/6
SEMrush
Pro ($139.95/mo)
$140/mo
Match: 2/6
Annual savings with Moz (20% annual discount)
$238/yr saved